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Explore the difference retention makes.

Compare two monthly churn scenarios and the expected customers remaining after a chosen number of months.

Your numbers

Prefilled with a fictional example. Replace it with your own figures.

Use the same starting cohort throughout.

Enter 5 for a monthly rate of 5%.

Choose a rate at or below the current rate.

Choose a whole number from 1 to 120.

Your result

A clearer view starts here.

Enter your numbers and calculate to see the result.

Figures are calculated in this browser. They are not submitted to Churnor or saved in your workspace.

The calculation

Retention impact calculator

Expected customers remaining = starting customers × (1 − monthly churn ÷ 100)^months. Difference = target scenario − current scenario.

How to read it

Keep the context.

Both rates remain constant. New customers and reactivations are excluded. Fractional values are expected counts in a scenario, not identified accounts saved.

These calculations do not use Churnor’s customer risk model and do not predict whether an individual customer will cancel.

Go from a metric to a conversation.

Review customer risk and the signals behind it in Churnor.

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