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Free tools / Churnor

Put monthly churn in perspective.

Convert a constant monthly churn rate into a compounded annual estimate for your starting customer cohort.

Your numbers

Prefilled with a fictional example. Replace it with your own figures.

Enter 5 for a monthly rate of 5%.

Your result

A clearer view starts here.

Enter your numbers and calculate to see the result.

Figures are calculated in this browser. They are not submitted to Churnor or saved in your workspace.

The calculation

Monthly to annual churn

Annual churn = [1 − (1 − monthly churn ÷ 100)^12] × 100.

How to read it

Keep the context.

A mathematical scenario with the same churn rate every month, no new customers, and no reactivations. It is not a forecast or the observed renewal rate of annual plans.

These calculations do not use Churnor’s customer risk model and do not predict whether an individual customer will cancel.

Go from a metric to a conversation.

Review customer risk and the signals behind it in Churnor.

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